Spreadsheet Superstars
It’s happy hour in Las Vegas, and the MGM Grand casino is crawling with people. The National Finals Rodeo is ...
How brands drive positive attention on CTV
Pete Crofut, vice president, business development, agencies and brands, Wurl
The adage that all publicity is good publicity doesn’t necessarily apply to advertising, especially on connected TV. A...
How to use Performance Max for any type of business
Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it.
One signifi...
Consumer Brands, Retailers Are Driving Ad Growth: Uber’s Megan Ramm
Uber Technologies is working to expand its advertising business by touting its unique value proposition to brands. Its ride-sharing and food-delivery apps have geographical and order-history informati...
What is Instagram Super Rumble? Go to world or…
Have you noticed a strange message popping up on your Instagram stories lately? It says “Instagram Super Rumble” with a green dot and “Go to World” on the left side. Don’t worry, we know how...
Google launches Google TV advertising network
Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices.
Why it matters. Conn...
LinkedIn drops user targeting based on Groups data
LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential ...