The Boring Phone is a nostalgic branding exercise by HMD and Heineken
The phone is boring so you can focus on good times with your friends, get it? | Image: HMD
HMD really wants us to have more fun. Earlier this year, it announced a collaboration with Mattel on an upcoming Barbie flip phone. Now, it’s teaming up with Heineken and creative firm Bodega on another effort designed to tap into nostalgia: the Boring Phone. There are more details on Heineken’s site — which you’ll need to be at least 21 to view — but basically It’s a translucent flip phone with no apps, just good retro vibes to help you connect with your friends over a cold one.
The Boring Phone is apparently real — I know, I was skeptical, too — but it will only be available through giveaways and isn’t going on sale. It’s a limited edition run and Heineken’s website indicates 5,000 will be made. There’s a 2.8-inch QVGA display on the...