Bitcoin Helps a Fast Food Chain Overthrow McDonald’s and Domino’s

Steak ‘n Shake had a large increase in sales last quarter, and the company credits Bitcoin for its success. The firm began accepting BTC payments in stores across several countries, and it’s interested in more upgrades.

Comparatively, other fast food chains like McDonald’s, Domino’s, and Taco Bell posted slow or negative growth. It’s hard to be sure if Bitcoin is the main culprit, but the company plans to continue its Web3 strategy regardless.

Lots of companies around the world have been buying Bitcoin, but its use as an actual currency seems like a forgotten trend in 2025.

These days, it seems like new companies only accept BTC for marketing gimmicks, but that’s not the whole story. Steak ‘n Shake, an American burger chain, credits Bitcoin payments for its successful Q2 performance:

In the second quarter of 2025, Steak n Shake’s same-store sales increased by 10.7%.

Bitcoin has been a game changer.

Thank you Bitcoiners