Best B2B Ecommerce Platforms in Germany (2025)

With Germany’s B2B ecommerce market worth over $1.3 trillion, choosing the right platform is no small task.

Whether you're a wholesaler, manufacturer, or industrial supplier, having a robust ecommerce setup that aligns with EU compliance, handles custom pricing, and supports ERP integrations is essential.

After researching dozens of options and reviewing firsthand user experiences, I’ve narrowed down the top 5 B2B ecommerce platforms for companies selling in Germany:

Best Ecommerce Platform in Germany Summary RankPlatformBest ForStarting PriceFree TrialOpen SourceGerman SupportKey Feature1ShopifyBest all-in-one solution$29/monthYesNoPartialBuilt-in B2B tools via Shopify Plus2Shopware 6Best for German sellers$250/monthYesYesYesBuilt in Germany, tailored for DACH B2B3OroCommerceBest for manufacturers$35,000/yearNoYesPartialDesigned for complex B2B workflows4Magento 2Best for scaling internationally$22,000/yearYesYesYesExtensive marketplace and plugin ecosystem5BigCommerceBest SaaS option$1,500/monthYesNoPartialEasy setup with built-in B2B features6SprykerBest for composable commerceCustom pricingNoNoYesModular, API-first, used by German enterprises Our Top 6 B2B Ecommerce Platforms in Germany #1. Shopify – Best All-in-One Ecommerce Platform

Starting price: $29/month (billed annually)
Open source: No
Free trial: Yes (3-day trial + $1/month for 3 months)
Headquarters: Ottawa, Canada

Why it stands out
Shopify has become the go-to ecommerce platform for sellers around the world—including in the B2B space. With the introduction of Shopify B2B features built directly into Shopify Plus, the platform now supports custom pricing, company accounts, payment terms, and net checkout, all without needing third-party apps.

Shopify is cloud-hosted, secure, and backed by a vast ecosystem of apps and agencies. While it's not specifically German-made, it’s fully compliant with EU VAT laws, supports multi-language storefronts, and integrates with ERP systems, making it a strong contender for sellers targeting Germany.

Pros:

Built-in B2B features on Shopify Plus (no apps required) Easy-to-use interface for both B2B and B2C Huge app marketplace for added functionality Global infrastructure with fast page loads and excellent uptime Multi-language and multi-currency support out of the box

Cons:

B2B features only available on Shopify Plus ($2,000/month) Limited flexibility compared to open-source platforms Some ERP integrations require middleware

Pricing
Shopify offers a range of plans, but serious B2B sellers will need Shopify Plus, which includes the built-in B2B suite launched in 2022.

PlanPrice (USD)Key FeaturesBasic Shopify$29/monthStandard ecommerce tools, B2C focusShopify$79/monthReports, more staff accounts, B2CAdvanced Shopify$299/monthCustom reports, third-party shipping ratesShopify PlusFrom $2,000/monthFull B2B features, automation, workflows, headless support

Other costs to consider:

Third-party apps (some B2B-specific) Transaction fees (if not using Shopify Payments) Optional ERP middleware like Patchworks or Celigo

Bottom Line:
If you want an all-in-one B2B ecommerce solution that’s cloud-based, easy to scale, and packed with native tools, Shopify Plus is now a serious contender in the German market—even for manufacturers and wholesalers.

#2. Shopware – Best Overall for German Sellers

Starting price: $250/month (self-hosted Community Edition)
Open source: Yes
Free trial: Yes
Headquarters: Schöppingen, Germany

Why it stands out
Shopware is one of the most widely adopted ecommerce platforms in the DACH region. It was built in Germany, supports German tax and legal requirements, and comes packed with B2B features like customer-specific pricing, multi-warehouse support, and ERP integrations.

Whether you're selling industrial goods or niche products, Shopware’s flexibility and native support for German businesses make it a top contender.

Pros:

Native multi-language support (DE/EN) Easily integrates with SAP and other German ERP systems Large network of developers and extensions in Europe GDPR compliant, EU-hosted options

Cons:

Requires technical knowledge to self-host Enterprise features require paid version

Pricing

Shopware offers several pricing tiers depending on whether you choose the self-hosted or cloud version.

The entry-level Community Edition is open source and free to use, but to unlock serious B2B functionality and enterprise support, you’ll need to move up to a paid plan.

PlanPrice (USD)Key FeaturesCommunity EditionFreeSelf-hosted, open source, limited to core featuresRiseFrom $250/monthCloud hosting, basic B2B features, support includedEvolveCustom pricingAdvanced APIs, workflows, staging environmentsBeyond (Enterprise)Custom pricingEnterprise-grade support, SLA, full B2B suite

Keep in mind that prices are not always public—Shopware often provides custom quotes based on your store’s size and technical requirements. Additional costs may include:

Developer fees (for self-hosted setup) Paid extensions (many are one-time fees or annual licenses) Premium support add-ons

If you’re starting with the Community Edition, you’ll likely spend more on developers and infrastructure. With the cloud editions, hosting and updates are included, which can lower operational overhead over time.

Bottom Line:
If you’re a German company or selling into the DACH region, Shopware gives you a platform that feels built for your business.

Go to the top #3. OroCommerce – Best for Manufacturers and Complex B2B Workflows

Starting price: $35,000/year (self-hosted)
Open source: Yes
Free trial: No
Headquarters: Los Angeles, CA

Why it stands out
OroCommerce is purpose-built for B2B. From custom price lists to multi-org support and quoting systems, it's engineered to handle the layered complexity that manufacturers, distributors, and wholesalers deal with every day.

It’s used by global brands, and while not exclusively German, it offers the compliance and extensibility needed to meet EU standards.

Pros:

Custom buyer workflows and roles RFQ (request for quote) built-in Multi-warehouse and organization support Highly flexible and scalable

Cons:

Expensive for SMBs Lacks strong native German support Self-hosted setup requires a dev team

Pricing

OroCommerce is an enterprise-focused platform, and its pricing reflects that. While it’s open source, deploying and scaling OroCommerce involves significant infrastructure and customization costs.

PlanPrice (USD)Key FeaturesCommunity EditionFreeSelf-hosted, open source, basic B2B functionalityEnterprise EditionFrom $35,000/yearFull feature set, SLA-backed support, advanced B2B toolsCustom Deployment & HostingVariesOptions for private cloud, on-premise, or managed hosting setups

Unlike most SaaS platforms, OroCommerce follows a licensing model. That means the Enterprise plan comes with:

Source code access Dedicated account management Security updates Commercial-level SLA support

Other cost considerations:

Development and integration costs (ERP, CRM, etc.) Hosting (self-managed or Oro’s partners) Paid extensions for advanced workflows

OroCommerce is best suited for companies that already have technical teams or partner with an experienced agency.

While the Community Edition offers a low-cost entry point, most mid-sized and large B2B companies will need the Enterprise version to get the features they actually need.

Bottom Line:
If your sales process isn’t one-click-and-done, OroCommerce is built to handle the long game—perfect for industrial suppliers, manufacturers, and wholesalers.

Go to the top #4. Magento 2 (Adobe Commerce) – Best for Scalability

Starting price: $22,000/year (Adobe Commerce Cloud)
Open source: Yes (Community Edition)
Free trial: Yes (via Adobe partners)
Headquarters: San Jose, CA

Why it stands out
Magento remains a go-to for large-scale ecommerce operations. It’s open source, heavily customizable, and has a wide range of B2B modules including bulk order processing, tiered pricing, and customer segmentation.

It’s not exclusive to Germany, but many German businesses choose Magento for its robust ecosystem and deep customization.

Pros:

Large community and plugin ecosystem Powerful B2B modules available Highly customizable and scalable Strong security and compliance tools

Cons:

Requires a dedicated team or agency to manage Slower performance without optimization Hosting not included

Pricing

Magento offers both a free open-source version and a licensed enterprise solution under Adobe Commerce. The platform is highly customizable, but costs can add up quickly depending on your infrastructure and development needs.

PlanPrice (USD)Key FeaturesMagento Open SourceFreeSelf-hosted, customizable, basic ecommerce capabilitiesAdobe Commerce (Cloud)From $22,000/yearAdvanced B2B tools, hosting included, 24/7 supportAdobe Commerce (On-prem)From $40,000/year+For large enterprises with full control over infrastructure

Additional costs to expect:

Hosting fees (for self-hosted setups) Custom development and maintenance Paid B2B extensions or modules Enterprise-level support and security add-ons

Magento is ideal if you need maximum control, but you’ll need a development team or agency to manage deployment, security, and ongoing optimizations.

Bottom Line:
Magento is the best choice for companies that plan to scale across multiple markets and need a highly flexible, open-source base.

Go to the top #5. BigCommerce B2B Edition – Best SaaS Option for Growing Business

Starting price: $1,500/month (B2B Edition)
Open source: No (SaaS)
Free trial: Yes
Headquarters: Austin, TX

Why it stands out
BigCommerce B2B Edition combines ease of use with advanced B2B features. You get pre-configured tools like customer group pricing, punchout catalogs, and ERP connectors.

Unlike self-hosted platforms, BigCommerce is a managed SaaS, so you don’t have to worry about maintenance or server issues.

Pros:

Fast launch time with pre-built B2B tools Secure SaaS hosting with 99.99% uptime Integrates with ERPs like NetSuite, SAP Responsive customer support

Cons:

More expensive than basic SaaS plans Limited local (Germany-based) data centers Customization requires developer support

Pricing

BigCommerce uses a SaaS pricing model with dedicated B2B plans available through its B2B Edition, which bundles in partner integrations and B2B-specific features.

PlanPrice (USD)Key FeaturesStandard PlansFrom $39/monthCore ecommerce features, no B2B toolsB2B EditionFrom $1,500/monthB2B suite, custom pricing, sales rep permissions, ERP syncEnterprise PlanCustom pricingHigh-volume support, priority SLAs, full API integrations

What's included with B2B Edition:

Punchout catalogs Shared shopping lists Customer groups with custom pricing Corporate account hierarchies

Costs to factor in:

Paid integrations (e.g. NetSuite, SAP) Custom theme development App marketplace subscriptions

BigCommerce is perfect for companies that want a hosted, low-maintenance solution without sacrificing enterprise-level functionality.

Bottom Line:
If you want to avoid the headaches of hosting and server maintenance but still need solid B2B tools, BigCommerce is a strong choice.

Go to the top #6. Spryker – Best for Enterprise-Level Customization

Starting price: Custom pricing
Open source: No
Free trial: No
Headquarters: Berlin, Germany

Why it stands out
Spryker is used by large enterprise brands like METRO and ALDI. It’s a modular, API-first platform designed for businesses that need total control over every aspect of their ecommerce setup.

It’s ideal for headless commerce, IoT integration, and other high-tech B2B use cases.

Pros:

Modular system with headless support Built for large product catalogs and multiple storefronts Native support for complex workflows Data hosted in Germany (GDPR-friendly)

Cons:

Enterprise-level only Requires custom development No pre-built themes or templates

Pricing

Spryker is built for large enterprises and follows a modular licensing structure with customized pricing.

It’s not publicly listed, but most businesses engaging Spryker will be spending in the high five to six figures annually.

Plan TypePrice (USD)Key FeaturesCloud Commerce OSCustom pricingHeadless-ready, modular, composable architectureEnterprise LicenseCustom pricingFull B2B and B2C suite, premium support, SLAs, tailored modules

Other considerations:

Licensing is based on GMV, usage, and modules chosen Cost of implementation partners or internal dev teams Ongoing development and optimization expenses

Spryker doesn’t offer out-of-the-box themes or turnkey builds. It’s built for companies that require full customization, often replacing legacy ERP or ecommerce systems with something scalable and future-proof.

Bottom Line:
Spryker is overkill for small businesses but a powerhouse for enterprises with the technical resources to build from the ground up.

Go to the top Quick Comparison Table PlatformBest ForOpen SourceStarting PriceB2B FeaturesGerman Language SupportHostingShopifyAll-in-one ecommerceNo$29/monthYes (Plus)PartialSaaSShopware 6German-focused sellersYes$250/monthYesYesSelf-hostedOroCommerceComplex B2B sales workflowsYes$35,000/yearYesPartialSelf-hostedMagento 2Global scale & customizationYes$22,000/yearYesYesSelf-hostedBigCommerceSaaS with built-in B2B toolsNo$1,500/monthYesPartialSaaSSprykerComposable enterprise solutionsNoCustomYesYesSelf-hosted Go to the top How to Choose the Right B2B Platform for Germany

Here’s what I always look for when helping clients pick a platform for the German market:

1. Legal and Tax Compliance

Make sure your platform supports:

EU VAT and OSS tax handling Custom invoice formats Compliance with DSGVO (German GDPR regulations) 2. Integration with SAP or DATEV

Many German companies still run on SAP. Look for platforms with:

SAP-certified plugins ERP connector modules Open APIs for custom integration 3. Scalability

You may not need headless or multi-brand commerce now—but you might in 2 years.

Choose a platform that doesn’t limit growth Prioritize flexibility over short-term simplicity 4. Hosting and Data Security

German companies are serious about data privacy.

Prefer EU-hosted options Self-hosting gives more control but adds maintenance SaaS needs to guarantee GDPR compliance Go to the top Final Verdict: Which Platform Is Best? Final Verdict: Which Platform Is Best? If You Need…Choose…The best all-in-one platformShopifyA German-made platform with full supportShopware 6Enterprise-grade custom workflowsOroCommerceScalability across international marketsMagento 2A hosted solution with quick deploymentBigCommerceA composable platform for large firmsSpryker Next Steps Compare free trials where available Contact sales teams to see local support options Ask about integration with your existing ERP or CRM

Choosing the right platform is more than checking feature lists. It’s about aligning with your business model, compliance needs, and growth strategy.

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