Two new Coinbase ads recently hit U.S. screens, reviving crypto’s populist pitch at a time when inflation is stubborn, Bitcoin is soaring, and Americans are once again talking about “building.”
One spot reframes Bitcoin as “money from the future,” while another shows how a U.S. home’s price has dropped from 30,000 BTC to just 5 BTC in little over a decade. It’s part cinematic flourish, part economic critique, and thoroughly calibrated to the moment.
The ads: Gloss, message, and timingThe campaign trades celebrities for narration, pairing moody drone shots with punchy data-led storytelling.
In “Money From the Future,” the presenter opens with a sweeping vision of America’s industrial revival, fighter jets, robots, and construction sites, then asks: Who’s upgrading the most important tech of all, our money?
If you want to build the future, it starts with money from the future.
We’ve got something(s) you’re going to like.
This Thursday. June 12th.
Save the date. pic.twitter.com/tslUspMoO0
— Coinbase