Amazon’s September 2025 hardware event: all the news and announcements
Amazon will kick off its 2025 fall hardware event today, September 30th, at 10AM ET / 7AM PT, and you can follow along in real-time with our live blog right here.
Based on Amazon’s invitation, it seems like we can look forward to at least two new Echos, a new color Kindle, and some kind of TV hardware. Amazon might also share new information about Alexa Plus, its AI-powered revamp of Alexa that launched earlier this year. And the company used to announce all kinds of Alexa-enabled products at its fall events, so perhaps Amazon will bring some of that chaotic energy to this show as well.
This will be the third major product event for Panos Panay after he joined Amazon from Microsoft in 2023.
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