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Programmatic advertising on TV is set to increase this year
As streaming and connected television (CTV) edge closer to absorbing more of linear TV’s share of budgets this year, programmatic advertising is set to account for a larger slice of the TV advertisi...

Five Takeaways From ‘Data Center Davos’
Last week, the data center industry migrated temporarily to Hawaii for the Pacific Telecommunications Council conference. The event—like Davos except warmer—is typically where deal talks in the da...

Apple to expand App Store search ads starting March 3
Apple will begin displaying additional ads in App Store search results on Tuesday, March 3, 2025. The change expands ad ...

Google tightens certification rules for gambling and gaming advertisers
Google Ads has emailed advertisers to warn that its Gambling & Games certification rules will be tightened up in the near future. In an email seemingly sent to advertisers, shared by Google ads profes...

Apple’s Expanded Ad Opportunities for Developers Coming in March
Apple is ready to begin offering app developers an expanded advertising opportunity. The new service, which allows for increased advertising by App Store developers during user searchers, w...

Inside the debate over agentic advertising and standards
Ads Context Protocol, or “AdCP,” launched a little more than 100 days ago to much fanfare, great excitement, and high praise, while also prompting notable approbrium. Digiday attempted to gauge ma...

Startup Playad Raises $5.4m to Build AI Marketing Agents for Ad Creative
San Francisco–based startup GIGR (doing business as Playad) said it has raised $5.4 million in pre-seed funding to accelerate the development of AI-powered marketing agents designed to help companie...

OpenAI’s Chaos Energy
Welcome, Weekenders! In this newsletter:• The Big Read: How Greg and Anna Brockman became MAGA’s newest megadonors • The Takeway: When a Davos trip presents a chance to test AI’s limits • ...

From manual testing to AI-powered optimization: How modern power profiling tools enable all-day devices
The global market for wearable devices is predicted to exceed $186 billion by 2030, with fitness trackers to augmented reality glasses, on Android, accounting for most of that amount. But the greater ...