Tag: advertising | BizAndTech Newswire

advertising

Programmatic is drawing more brands to this year’s Winter Olympics
In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content. The trade body’s president and CEO, David Cohen, revealed its legal...

Retail’s Cold War: Amazon, Walmart Seek to Neutralize Each Other’s Strengths
Corporate rivalries are traditionally cast in simple, static terms. Take for example the competition between Amazon and Walmart, which has long-been described as a clash of two competing mo...

OpenAI’s GPT-5.3-Codex drops as Anthropic upgrades Claude — AI coding wars heat up ahead of Super Bowl ads
OpenAI on Wednesday released GPT-5.3-Codex, which the company calls its most capable coding agent to date, in an announcement timed to land at the exact same moment Anthropic unveiled its own flagship...

Anthropic's Claude Opus 4.6 brings 1M token context and 'agent teams' to take on OpenAI's Codex
Anthropic on Thursday released Claude Opus 4.6, a major upgrade to its flagship artificial intelligence model that the company says plans more carefully, sustains longer autonomous workflows, and outp...

How To Find a Top GEO Agency For Your Healthcare Brand
Healthcare marketing just got more complicated. You’re still fighting for map pack rankings and “near me” searches. But now there’s a second layer: AI-generated answers that are deciding w...

Dutch Gambling Authority urges operators to stop share your bet feature
The Kansspelautoriteit (Ksa), the Netherlands’ gambling regulator, is asking licensed online gambling operators to stop using the “Deel je bet” or “Share Your Bet” feature right away. Accor...

Anthropic commits to keeping Claude ad free unlike rival ChatGPT
Anthropic announced in a blog post that its chatbot Claude will remain ad-free, unlike rival OpenAI, which recently introduced ads to ChatGPT for many users. The company stated this decision aligns wi...

Altman accuses Anthropic of restricting access to Claude Code
Anthropic released four Super Bowl commercials on Wednesday targeting OpenAI users following the company’s announcement of ads on ChatGPT’s free tier. One ad depicts a chatbot offering advice that...

Despite saturated live sports calendar, Super Bowl remains north star for brands
Between the Super Bowl, Winter Olympics, March Madness, NBA All Star game and soccer’s World Cup, the sporting planets are aligned for a blockbuster media season through this summer. Media owners...

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January

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