Target Participates in OpenAI Ads Pilot
Target said this week that it will be one of the first advertisers working with OpenAI as it launches ads in ChatGPT. Target also said that brands that advertise through its Roundel retail media busin...
Google Launches Agentic Commerce With Etsy and Wayfair
Google’s standard for connecting businesses and artificial intelligence (AI) agents is beginning to power checkout in the United States.
The Universal Commerce Protocol (UCP), which was i...
Google Weaves New Shopping Feature Into Search and Gemini
Google is reportedly offering users new ways to shop while seeking AI-powered answers.
The company has begun testing new ad formats on its search AI mode that lets retailers offer products ...
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Identity crisis
NFL’s ne...
Retailers Focus on Data and Payments as Shoppers Pull Back
The 21st century retail battle is no longer being waged primarily over assortment, price, or even brand equity.
Retail sales are down, and retailers are leaning on payments, data and person...
A.I. Personalizes the Internet but Takes Away Control
The relentless addition of artificial intelligence in popular apps raises questions about what’s at stake. The answer: the future of the internet and its lifeblood, digital advertising....
