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Why World Thinks the Internet Can’t Survive Without Proof of Human

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Sports rights owners are embracing YouTube creators as their next media partners
From YouTube broadcasters to credentialed TikTokers, sports rights owners are embracing creators — and rethinking what a media partner looks like. In recent weeks, Germany’s Bundesliga became t...

The Sun doubles video’s share of digital revenue to 18% by betting on original programming
As Google’s AI Overviews threaten to chip away at publishers’ search traffic, The Sun is betting big on something harder to displace: original long-form video. Over the past nine months, video’s...

Hearst puts its audience data to work — through Amazon
Amazon has a problem. Ads sold off-platform still lag behind the performance of those running inside its own walls. To close that gap, the company is leaning on publishers — using their data to imp...

Everything you need to know about the closing stages of Google’s ad tech antitrust trial
The ad tech trial many thought would go nowhere has done the unthinkable: it delivered. Judge Leonie Brinkema ruled that Google illegally monopolized the digital advertising market – validating year...

Inside The New York Times’ AI newsroom strategy
The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets. The team behind figuring out how to us...

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work
Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found in its perfect form. Could it be that, like the giant eagles that come...

Why World Thinks the Internet Can’t Survive Without Proof of Human
As AI accelerates, distinguishing humans from bots has become one of the internet’s most pressing challenges. World (formerly Worldcoin) is developing World ID, a proof-of-human protocol for global ...

First court appearance for three ‘finfluencers’ charged in FCA-led global crackdown on illegal promotions
Charles Hunter, Kayan Kalipha and Luke Desmaris appeared before Westminster Magistrates’ Court, each individually charged with an offence relating to their social media posts. The individuals – of...

The foldable iPhone might look like two iPhone Airs stuck together
While it seems like a foregone conclusion that there will be a foldable iPhone, possibly late next year, there ha...

Montblanc is getting into the digital notepad game
If you’re the kind of person who owns leather driving gloves in multiple colors to match your different Jaguars, then there hasn’t been a digital paper option that could live up to your lof...