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Deep Breath: Okay, Let’s Talk About That Controversial DLSS 5 Demo

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Marketers shift growing shares of search spending to GEO
The old search playbook is in free fall in the age of AI. Marketers aren’t cutting their search budgets — at least not yet. They’re just shifting how search dollars are spent. As generative A...

‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions bet...

“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
Yes, outcome-based pay is en vogue. But none of it matters if agencies aren’t using AI at the scale the economics require. And that only happens if clients are willing to pay for it. Most aren’t. ...

People Inc.’s Jon Roberts on the AI licensing boom – and the revenue lag
The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet. “I think there’s a boom in companies who claim they will sell ...

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad...

Deep Breath: Okay, Let’s Talk About That Controversial DLSS 5 Demo
The polarization over any and all uses of artificial intelligence and machine learning continues. And, to be clear, I very much understand why this is all so controversial. Any new technology that has...

OpenAI is shutting down Sora, its powerful AI video model, app and API
OpenAI is shuttering Sora, its stand-alone AI video generation app and social network, and the availability for developers to access the Sora 2 video model family through its application programming i...

Meta CTO Leads Efforts to Equip Workforce With AI Tools
Meta Chief Technology Officer Andrew Bosworth will lead the company’s efforts to adopt artificial intelligence tools throughout its workforce. Bosworth said in a Tuesday (March 24) post o...

Anthropic’s Claude can now control your Mac, escalating the fight to build AI agents that actually do work
Anthropic on Monday launched the most ambitious consumer AI agent to date, giving its Claude chatbot the ability to directly control a user's Mac — clicking buttons, opening applications, typing int...

Dollar General Names Grocery Industry Vet Jerry Fleeman as CEO
Dollar General has chosen 35-year grocery industry veteran Jerry Fleeman as its new CEO. Fleeman, who has served as chief executive of supermarket conglomerate Ahold Delhaize’s U.S. opera...