Tag: media | BizAndTech Newswire

media

WTF is commerce media?
This video is sponsored by Sovrn. Sovrn did not have any input or approval over the video’s editorial content. In the decade-plus since Amazon started selling ads based on people’s purchase hi...

How Amazon aims to do more with less
The rise of Amazon Advertising is news to no one in the industry’s $777 billion sector, but what needs more detail is ...

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
Never mind the ongoing “Trump vs China” legal conversations during the holiday season: TikTok is hoping to rake in as much revenue and ad dollars via its U.S. Shop as possible. And it’s incentiv...

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
Digitas is the latest agency to launch a zero-click search analysis tool. Last week, the Publicis Groupe business’s U.K. arm shipped Model Sight, software that can evaluate how LLM-powered search is...

Influencer partnerships expand, though unevenly across the creator economy
Influencer marketing is getting more sophisticated, and more cautious. Brands now have the data and infrastructure to sign longer, more strategic deals with creators than ever before. But even as...

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending
It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge...

Sky Sports killed off its female-focused Halo brand after just three days
Girls like pink and peach, right? That Sky Sports felt the need to launch a TikTok channel specifically marketed towards women and billed as its “lil sis” was questionable enough. But once p...

Stereogum soldiers on in the era of streaming and AI
If you're an indie rock fan of a certain age, the name Stereogum will probably conjure strong feelings. The site was launched "January 1st, 2002, on a whim," founder Scott Lapatine told The Ver...

How To Buy Memecoins: $FROGE Emerges As Next Major Meme
The post How To Buy Memecoins: $FROGE Emerges As Next Major Meme appeared first on Coinpedia Fintech News Memecoins stopped being a niche curiosity a long time ago. Today, any trader who opens an exc...

Inside the Stream: RIP Freevee?, YouTube tops on CTV, Peacock & Paramount+ Combine?
This week we discuss the logic of Amazon shutting down Freevee, which Adweek reported, and Amazon denied. We see a number of pros and cons to the move. Meanwhile Nielsen said that YouTube was once a...

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media

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