Perplexity AI: Exploring AI-powered search beyond Google
The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, ...
Is optimizing for one specific keyword an outdated SEO practice?
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic.
Marketers would carefully select a high-value keyword and optimize content and on-page elements...