Tag: advertising | BizAndTech Newswire

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Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%. Identity crisis NFL’s ne...

Retailers Focus on Data and Payments as Shoppers Pull Back
The 21st century retail battle is no longer being waged primarily over assortment, price, or even brand equity. Retail sales are down, and retailers are leaning on payments, data and person...

A.I. Personalizes the Internet but Takes Away Control
The relentless addition of artificial intelligence in popular apps raises questions about what’s at stake. The answer: the future of the internet and its lifeblood, digital advertising....

Miami Mansion Listed for 700 BTC as California Billionaire Tax Sparks Relocations
Welcome to the US Crypto News Morning Briefing—your essential rundown of the most important developments in crypto for the day ahead. Grab a coffee—big moves are happening on the US coasts. Fro...

Study warns gambling ads drove soccer betting during 2022 World Cup despite UK safeguards
New research from the University of Sheffield suggests that existing UK gambling ad rules may not go far enough to prot...

Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
Can the carrot of better empirical measurement, as opposed to the beat of a political drum, woo advertisers back to news content? For much of the past decade, brands’ retreat from advertising nex...

On Section 230’s 30th Birthday, A Look Back At Why It’s Such A Good Law And Why Messing With It Would Be Bad
This past weekend Section 230 turned 30 years old. In those 30 years it has proven to be a marvelous yet misunderstood law, often gravely, as too many, including in Congress and the courts, mistakenly...

WeryAI tutorial: Learn how to use this AI video generator
Looking for a comprehensive AI image generator? WeryAI is a perfect tool to create images and videos out of sheer imagination. This AI video generator combines all top models like Pika, Sora, Runway, ...

In Q1, marketers pivot to spending backed by AI and measurement
Between mass layoffs and shaken consumer confidence, brand advertisers are cautiously wading through the first weeks of 2026. With consumer demand harder to predict, advertisers are looking for clear...

Why Walmart is basically a tech company now
This story was first published by Digiday sibling Modern Retail. After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing ...

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October