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Mercado Libre Says AI Investments Support 45% Revenue Surge
Mercado Libre’s application of artificial intelligence across its online commerce ecosystem added revenue and enhanced efficiency in the fourth quarter, the company said Tuesday (Feb. 24). ...
The case for in-flight advertising for audience engagement and retargeting
Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. Ho...
Why Tesla is fighting the DMV after already changing its product names
Tesla has filed a lawsuit in California Superior Court against the California Department of Motor Vehicles, according to...
Canva acquires Cavalry and Mango AI to dominate motion design
Canva announced the acquisition of Cavalry and Mango AI on Monday to strengthen its animation and marketing capabilities. UK-based Cavalry develops 2D motion animation tools for advertising, marketing...
The numbers behind the WPP whistleblower case tell a story of their own
The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the c...
What’s behind Netflix’s CTV market share jump?
Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad m...
OpenAI Taps Retail Giants for First Wave of ChatGPT Ad Testing
The companies participating in OpenAI’s tests of ads in ChatGPT include Target, Adobe, Williams-Sonoma and Albertsons. OpenAI said on Feb. 9 that it had begun testing ads in ChatGPT in th...
Hank Green will gladly take billionaire money for education videos
Today, I’m talking with Hank Green, a longtime friend of Decoder and the cofounder and now former owner of Comp...
UK targets unlicensed gambling sponsors in major sports crackdown
The UK government is preparing to tighten the rules on who can sponsor the country’s biggest sports teams, with ministers setting out plans to stop unlicensed gambling companies from striking spons...
Irish watchdog bans TonyBet YouTube ad over misleading gambling income claims
A YouTube ad for online bookmaker TonyBet has been pulled up by Ireland’s advertising watchdog for crossing the line on how it promoted gambling. The Advertising Standards Authority for Ireland (AS...
Newswire > Tag: advertising
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