7 ways to elevate your responsive search ads
While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heigh...
How to set and manage PPC expectations for teams and stakeholders
Have you ever been in a situation where not everyone was on the same page?
It happens often in the workplace and usually is caused by different expectations among stakeholders.
Here are some wa...
Netflix Subscriber Base And Revenue Spike in Q1
The storyline is playing out nicely for Netflix.
The streaming company reported its latest earnings on Thursday (April 18), with Wall Street keeping a close eye on expected revenue and subscriber gro...
Tracking in 2024: Where we are and how to prep
Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared.
Yes, I’m talking about the impending death of ...