Why publishers say Facebook News tab disappearing will have little impact on their social strategy

The Facebook News tab is going out not with a bang, but a whimper.

Five publishing execs told Digiday they weren’t surprised when Meta announced on Feb. 29 that it was shutting down its dedicated tab for news content in April in the U.S. and Australia. 

“It’s disappointing but not surprising,” said one publishing exec, who asked to remain anonymous. “It doesn’t seem that the News tab was sending tsunamis of traffic to any publishers, but it’s just this slow chipping away of all of the different places in which users of Meta products can reliably find high quality news.”

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