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Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends
This is the second installment of Digiday’s two-part series on how publishers are optimizing revenue streams. The first installment focused on publishers’ subscriptions and events businesses. A...
Horizon’s Blue Hour social shop partners with platform Key to launch talent management tool
Horizon Media’s social content agency Blue Hour Studios and talent management platform Key are partnering to develop a talent platform called Swell Audience Network, Digiday has learned. The Swel...
Ikea launched an AI assistant earlier this year. Has it actually driven sales?
Chatbot assistants emerged last year as one of the first real applications of generative AI for marketers. Companies such as Ikea, Klarna, B&Q owner Kingfisher, Mastercard, Uber Eats and L’Oréal ha...
Making sense of the allegations and defenses in the Colossus ad tech controversy
In ad tech, nothing is ever straightforward – not even the perennial snafus. What seemed like a clear case of an ad tech vendor being shady is actually a lot more layered. The ad tech vendor in que...
How one content creator thrives on X, despite Elon Musk’s shakeup
Subscribe: Apple Podcasts • Stitcher • Spotify As a platform, X (formerly Twitter) has seen better days. After Elon Musk took over back in 2022, the platform has fallen from grace with ad...
How sending fewer emails and content previews improved The New Yorker’s newsletter engagement
The New Yorker has refocused its newsletter strategy in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that — by sending fewer emails. Last August, Th...
The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google. An eMa...
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