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Yahoo recently notified Yahoo Publisher partners (third party sites that display Yahoo cost per click ads) that they should expect to see new “pricing adjustments” which will be based on the quality of traffic coming from their sites.

TechCrunch reports that Yahoo (and its competitors) regularly make adjustments to CPC payments doled out to publishers based on the perceived “quality of traffic.” Supposedly these payments are credited to advertisers, but there is really no way to know. And the changes Yahoo has implemented appear to make more dramatic adjustments to outbound payments. (more…)

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AdBrite now offering several methods within a single ad network to target ads across websites using Open Targeting Exchange (OTX).