NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO
Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
The key details:
- Q&A with IAB CEO David Cohen
- BBC talks up its U.S. expansion
- Raptive offers a new way to buy ads around diverse-owned creator content
- Telly makes their NewFronts debut, while Samba TV touts its AI-powered tools
- A range of media companies pitch their ability to reach multicultural audiences, with new partnerships and ad formats this year
Digiday’s senior media editor Tim Peterson spoke with IAB CEO David Cohen to find out why the NewFronts are important compared to the Upfronts (and why the two events are unlikely to combine – for now), what topics are standing out at this year’s NewFronts (hint: it’s two letters). Peterson and Cohen also discussed the role of the IAB amid Google’s latest third-party cookie deprecation delay – and shared more details on the IAB Tech Lab working with Google PAIR.
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