A new Marvel ‘What If…?’ experience is coming to Apple’s Vision Pro

What if you could experience the Marvel Cinematic Universe (MCU) multiverse through your own eyes? Well, that’s the plan as Marvel has teamed up with Apple Vision Pro to bring their What If…? series to virtual reality.

Marvel and Industrial Light & Magic have announced a new hour-long “interactive story” based on the popular animated Disney+ show which takes the comic book franchises’ favorite superheroes and reimagines them in alternate universes all under the gaze of the mysterious Watcher.

It is the first-ever interactive Disney+ story and is set to be released exclusively on Apple’s $3,499 Vision Pro headset, allowing viewers to jump straight into familiar MCU locations as well as engage with the characters within.

Announcing the collaboration on Wednesday (May 9) on X, Marvel Studios promised fans they would: “Experience breathtaking environments featuring new and iconic MCU locations, with stunning visuals and spatial audio.”

Adding cryptically, “Time, space, and reality are more than a linear path…”

Step inside the Multiverse like never before…

‘What If…? – An Immersive Story’ is the first-ever interactive @DisneyPlus Original story, coming soon to Apple Vision Pro from Marvel Studios and @ILMImmersive.