Media Briefing: Publishers explore the business-side applications of generative AI 

Between the two ends of the publisher-AI company relationship spectrum (copyright infringement lawsuits vs. licensing deals), a fair number of publishers are exploring the capabilities of this technology to streamline their business-side operations. 

Last fall, BDG, BuzzFeed and Trusted Media Brands shared how they were testing AI copilots and private chatbots to make their sales organizations more efficient — and ultimately more productive. Now, Time and The Wall Street Journal are looking for other methods of using generative AI internally to both improve their teams’ efficiencies as well as create more turnkey offerings that will speed up the rate of doing business. 

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