Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay 

Google’s announcement last week that it was delaying the removal of third-party cookies from its Chrome browser – again – came as a shock to few, if any, publishers. 

And while it’s never fun to sweat about a perpetually moving deadline, by and large the five publishers that spoke with Digiday for this story are maintaining a “glass-half-full” mentality. That’s because this delay extends the runway publishers need to make cookie-less solutions viable for both their businesses and their advertisers.

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