The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to their audiences to improve campaign performance and drive growth.

As the need for data accelerates with the fluctuating third-party cookie deprecation timeline, savvy brands and agencies are adopting a strategic approach to data acquisition and analysis to maximize their digital marketing. 

Data buying is essential for consumer-facing brands and agencies to enhance their existing data and develop more robust insights into consumer behavior, preferences and trends.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.