Inside marketing’s elusive Quixote quest for digital ad transparency

Marc Pritchard, the marketer with the keys to Procter & Gamble’s $8 billion ad budget in the U.S., is calling for more transparency from digital platforms. You know what that means — it’s that special time of year when marketers dust off their soapboxes and preach about the virtues of honesty and clarity in advertising.

No sooner had Pritchard, P&G’s chief brand officer, dropped those remarks at the Association of National Advertisers’ Media Conference last week, than marketers, figuratively speaking, joined hands in a show of solidarity.

A quick glance at the social buzz surrounding Pritchard’s words reveals just how much they stirred the pot. There were enthusiastic nods of agreement punctuated by exclamation marks, messages laden with supportive emojis, and even the occasional #ROAS thrown in for good measure.

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