Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts

As matters of diversity, equity and inclusion struggle to maintain the footing they seemingly achieved earlier this decade, some agencies continue to push them forward. The latest, independent marketing/communications agency Boathouse, is adding a supplier diversity program starting next week as part of expanding its diversity initiatives more widely.

It will be a way for the agency to extend diversity practices to more areas of the business and expand the opportunities for suppliers that are not certified as a diverse company, said Christopher Boland, owner of Boathouse Group, Inc.

“A lot of the people we started working with initially were like us — and diversity was simply a way to try to bring in people who are not like us,” Boland told Digiday. “Now we’re at a point where we need to bring that to suppliers. We’ve done it throughout our business, but it was just a conscious effort to try to make it different and … make it better.”

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