Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.

• Advanced measurement
• Netflix’s Greg Peters era, NBCU vs. WBD for NBA rights, AI in Hollywood and more

There is — finally — some measurement currency activity worth monitoring in the annual upfront market.

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