The Business & Technology Network
Helping Business Interpret and Use Technology
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Feed Items

From clinical trial results and public health reports to ever-evolving treatment protocols and patient narratives, the stream of medical content is relentless.  But what if there were a smarter way to sift through this chaos? A way to surface the most relevant, credible, and timely information for patients, practitioners, and decision-makers alike? That smarter way is artificial...
Healthcare marketing isn’t just about storytelling; it’s about precision and accountability. Every piece of curated content sits under the magnifying glass of regulatory scrutiny, where even small missteps can spiral into serious consequences. In a world where patient trust is currency and compliance missteps can cost millions, healthcare content curation demands a strategic blend of...
In the digital age, the abundance of information can be both a blessing and a burden—especially within academic environments. Librarians are uniquely positioned to guide students, faculty, and researchers through this ever-expanding information landscape. One increasingly vital method for doing so is content curation, which involves strategically selecting, organizing, and presenting...
Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. But the thing is, investing in your site’s blog section isn’t enough to drive serious results — especially not if you operate in a...
Personalization is the key to ensuring that your content performs. One size doesn’t fit all. Each segment that represents your audience has different needs and problems. So, for your content to offer value, it should provide solutions to answer questions in the minds of your audience. Publishing generic content is like screaming in front of a crowd. You may be able to make the noise, but...
Content curation has long served as a cornerstone of digital content management. Traditionally, curators sifted through vast amounts of information, hand-picking articles, videos, and images to create meaningful narratives for their audiences.  Today, artificial intelligence is transforming this process by automating discovery, enhancing personalization, and addressing quality control...