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Last week was the Content Entrepreneur Expo 2024. Two days, 50 speakers, and 45-plus hours of instruction on how to succeed as a content entrepreneur.  I’ve attended all three years of CEX – first in Phoenix, then last year in cloudy Cleveland, and this year in sunny Cleveland.  I’m a consummate note-taker. I have pages and pages from the different keynotes and workshops. I highlighted and...
Entrepreneur: Mirvat Hachem-Osseili Biz: Bake My Day Mimo Tilt: Making cakes and cupcakes and telling stories of life Scene: YouTube (1.07M), Instagram (176K), TikTok (3.8M), Amazon affiliate Snack Bites:  Mirvat started a home bakery and turned to Instagram as a channel to showcase her beautiful cakes. Then, she turned to TikTok to share the daily grind of a one-woman business...
Wow, what a week it’s been. Thank you to all the wonderful creators at the Content Entrepreneur Expo (CEX). From the formal presenters to the informal conversations, you shared amazing inspiration and wonderfully practical tips. So this Friday, I pulled five ideas from five Content Entrepreneur Expo presenters you can do right now. 1. Engineer accountability: Being a content entrepreneur...
Newsletter buzz grew last week with a couple of news items. Beehiiv announced a $33M infusion in its newsletter platform. And Convert Kit’s 2024 State of the Creator Economy revealed newsletters/emails are the most popular content form as 58% of creators surveyed published them in 2023. The growth fascinates me even though its popularity does not. Eleven months ago, beehiiv reported 7.5K...
Entrepreneur: Myles Cohen Biz: The Gauntlet (sold in 2021) Tilt: Discovering and changing the internal root causes of relationship problems Primary Channel: Website Personal Channels: Instagram (145K) LinkedIn (2.7K) Time to First Dollar: 16 months Rev Streams: Coaching program, courses Our Favorite Actionable Advice Grow an audience first: Myles used his Instagram...
“Consulting is dead.” The headline screamed from the top of the front page of The Wall Street Journal last week. A print version of Clickbait was clearly an ad — black text over a bright yellow-saturated page — but it got me thinking and made me want to read the rest of the page. And when I did, I came away with two thoughts. First, the consulting firm Embark, which did the ad and a...
Entrepreneur: Sinem Günel Tilt: Grow an audience and income writing online Scene: Medium, YouTube (5K), Instagram (5.1K), Medium Writing Academy, Medium Writing private Facebook group (12.9K)  Snack Bites:  Sinem Günel started on Medium with her personal growth workshop content, earning an average of $6 per article until she committed to writing what the platform audiences wanted...
The colossal shift in social media algorithms could lead to the death of the follower for creators, says Jack Conte, CEO and founder of Patreon, in his SXSW ’24 keynote, Death of the Follower and the Future of Creativity on the Web. In his 45-minute talk, Jack went through the evolution of the internet as a platform for democratized creative distribution. With the origin of Facebook, Twitter,...
Entrepreneur: Molly Mahoney Biz: The Prepared Performer Tilt: Teaching how to create content that gets clients Primary Channel: Facebook (individual, 14K) (business, 21K) Other Channels: Newsletter (17K), blog, Facebook group (10.2K), Instagram (23.3K), X (1.1K), YouTube (5.99K), LinkedIn (2.6K), Pinterest (1.9K)  Time to First Dollar: 6 months Rev Streams: Communities/groups,...
OpenAI opened its GPT Store earlier this year. If you haven’t popped in for a visit, you could be missing valuable AI assistance for your content business. Many creators may have dabbled in the free ChatGPT version or Google’s Gemini. But the wealth of resources – and the opportunity to create your own AI assistant – deserve consideration. Access to the GPT store comes with the OpenAI Plus...