Dentsu’s incoming data, tech chief discusses how generative AI could shape the future

As impressive and amusing as generative AI is becoming, the technology is backed by nothing more than data — putting datasets at the heart of all AI. At least that’s how one holding company head of tech sees it.

It’s the repetitive learning and training through data that trains machines to perform and automate tasks, synthesize information and generate content on demand. As incoming chief data and technology officer of Dentsu, Shirli Zelcer knows all about the world of data and analytics.

“Now we’re in an environment, thanks to generative AI, where all of that data is at your fingertips pretty much instantaneously,” said Zelcer, who is a bit of a rarity in the holding company world as a female head of tech. “I think that’s a huge differentiator for us right now — giving our clients access to that kind of information at their fingertips.”

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