US Senators Urge President Joe Biden to Act on Crypto Regulation
Amidst growing concerns over the use of cryptocurrency to circumvent sanctions, Senators Elizabeth Warren (D-Mass.) and Angus King (I-Maine) have called upon the Biden administration to tighten crypto...
How to overcome the top 3 objections to YouTube video ads
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. ...
Kroger Teams With Yahoo DSP on Purchase-Based Audiences for Brands
NEW YORK – Kroger Precision Marketing, the grocery chain’s retail media network, is collaborating with Yahoo Advertising to offer purchase-based audiences directly in the Yahoo Demand-Side Platfor...
How Grocery Owner AD Will Grow Retail Media Through Omni-Channel
As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media.
Stop & Shop owner Ahold Delhaize is a global groce...