Amazon sees opportunity amid the demise of third-party cookies

Forget Google for a sec. Amazon could emerge as an unexpected beneficiary from the end of third-party cookies in the Chrome browser.

Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising.

It’s a compelling narrative for a media seller, especially one aiming to expand its ads business to boost its overall bottom line. And Amazon is not holding back in exploring this opportunity.

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